At a trade show, the impression generated by an exhibition stand is what brings you leads in the latter part of the business.
An impact left on the attendees is crucial for the Brand’s growth. Selecting a stand with the right space and structure are necessary choices to catch the attention of the visitors at a Trade event.
Some of the key aspects involve a precise design of the bespoke stand without consuming unnecessary space. Also, the stand’s connectivity with the passerby through an intrapersonal way depends on the structure and the choices one prefers while exhibiting the brand.
Let’s go through some of the points that highlight the importance of space and choices during exhibitions at trade shows.
1. Accurate space within the stand
It’s been seen that some companies in an attempt to showcase themselves construct large bespoke stands. Most of the times this could go wrong. It can cost you more at the same time not necessarily will gain any customers.
The target should be to make optimum use of the available space. Try to fit in all your major qualities without irrelevant details. Make enough space for visitors to feel comfortable. Let them sit and go through your product with ease.
2. Emphasizing your stand
Build a plan regarding the space that you will be acquired during the exhibition. Ensure the placement of every aspect within the stand.
Now this doesn’t mean you are done to go forward. Take special note of the aisles that you choose. It can help you grab the opportunity to find leads and visitors before anybody else could.
If the position is fixed, emphasizing the brand through relevant display and appropriate use of the width along with placing the design accordingly is the key to a successful initiation.
3. Locking heads with the Competitor
Though you don’t have to compete aggressively, having the stand close to a potential competitor can be productive.
This helps in understanding their tactics and way of working. You can choose to learn from them, and behave better in performance to attract the passerby.
Therefore, it’s good to choose a space close to your competitor to learn and explore further ideas of business.
4. Visible to the attendees
Maybe you have managed to create enough space and an efficient stand display. Your brand might be exhibiting the right though at the trade show, but if the attendees do not see you or reach you, the effort will go in vain.
It’s better to place your stand close to the entrance. This is where you can find the targeted customers as your chances of visibility will increase.
If your Stand is at the entrance, this is the chance to impress and analyze the visitor. If the visitor figures out that you have the potential to provide him/her the service, then the choices for other stands to gain attention might diminish.
You can also place your stand close to the cafe or the food corner where the gathering is higher. This will increase your visibility in the exhibition.
5. Space as the major Contributor
It’s certainly the quality of your stand that brings the visitors towards the brand. But, overlooking the importance of space before setting up a bespoke stand is a mistake.
Along with being attractive and communicating effectively, the idea of fixing your idea within an accurate space is a major contributor to a successful exhibition stand.
You might be able to communicate well with your design, but even a single irrelevant choice on adjusting the space can make your stand look unattractive.